Nov 2016 | News |

SINGAPORE, November 2016 — Experian, the leader in global information services, has announced the appointment of Nick Boyle as its Managing Director of Southeast Asia (SEA) and Emerging Markets. Under Boyle’s leadership, Experian will focus on its rapidly growing customer base in SEA, amid increasing demand for customer management and acquisition solutions through smart data driven by analytics.

Boyle has over 15 years of experience in software, data and analytics, 10 years of which have been across leadership roles at Experian, managing multiple arms of its Asia Pacific business including data quality and marketing services. His most recent role was General Manager for Sales in Asia Pacific.

Boyle said: “Businesses are now more than ever realizing the importance of adopting strong data management practices. As the global leader in information services, our clients benefit from powerful analytics-led capabilities to stay on top of the ever-changing needs of consumers, and in the process, deliver data-driven opportunities to the over six hundred million people in Southeast Asia.”

One key factor driving transformation among established firms is the unprecedented e-commerce growth in Southeast Asia driven by the widespread adoption of smartphones. This has resulted in more people owning a smartphone than having a bank account.
“This situation presents businesses, notably banking and telecommunications firms, with a unique opportunity to reach a new customer segment while enabling financial inclusion; providing financial services to the unbanked.” said Boyle.

“Experian connects financial institutions and telecommunication operators through technologies founded on data analytics and micro-analytics. This allows them to serve customers at a lower cost and therefore a larger segment of the population. The goal is for every smartphone user to have access to financial products and services.”