Data Quality Assessment

Enabling greater data potential

The value of Big Data isn’t simply amassing huge amounts of information but extracting actionable insights through deep analysis of data.

85% of organisations see data as one of the most valuable assets to their business. However, 95% of the businesses fail to take advantage of the many benefits that data can provide, as efforts around analytics and business intelligence are hamstrung by poor-quality data.

At Experian, we believe the right data analysed by the best people leads to actionable insights that power opportunities for our clients, partners and their customers.


Experian Data Health Score is a 3-digit score indicating how healthy is your data, measuring through 3 Core Principles of Data Quality – Accuracy, Completeness and Consistency helping you to improve, maintain & realize greater data potential.

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