We help brands transform their marketing by harnessing the power of customer data.
Understanding your customers is like piecing together a puzzle. If only one tile is missing, you don’t get a complete picture.
Our suite of marketing tools is designed to give you a single, holistic view of your customers. Not only will you know who they are, but you’ll know how best to approach them, when, and with what content.
Based on over 30 years of data-driven marketing expertise and cloud-based technology, our Marketing Suite empowers you to have intelligent interactions with your customers, every time.
The Economist Network Report: Clicks to Coin - Big Data, little behaviours, and huge opportunities
Clicking. Browsing. Searching. Chatting. Online, mobile, offline. The myriad activities in Asia that are producing potentially valuable data is of an order that is not merely "big", but enormous. Experian commissioned The Economist Corporate Network (ECN) to organise two roundtable lunch discussions with Asia-based c-level executives in Beijing and Singapore. Insights gained from these two events are summarised and commented on in this paper.
The 2016 Digital Consumer View (Asia) Study
The second edition of the consumer focused report brings you insights from over 1,200 digital consumers across 6 Asian markets: Singapore, Malaysia, Indonesia, Thailand, Hong Kong and China. Organisations now increasingly find themselves having to focus on consumers in a bid to outperform and stand out against their competitors. Get a copy of this report researched by IDC and learn about the latest trends and best practices to understanding the behaviour, preferences and needs of consumers.
Experian named a Strong Performer in two Forrester Waves
In both The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016 and The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016, Experian Marketing Services was cited as a “Strong Performer” by Forrester Research, Inc. Experian was one of seven vendors positioned in both reports.