New Zealand
New Zealand New Zealand
Consumers make most of their payments by internet banking
  • 74%
  • 70.5%
  • 54.5%
  • 46.5%
  • 39.6%
  • 40.7%
  • A higher percentage make payments via internet banking to banks and insurance companies, telcos, and retailers, respectively, compared to the regional average
  • Impact: Anti-fraud capabilities critical to the increased digital transaction frequency and customers’ trust in banks
Australia Australia
Consumers are most satisfied with the post-fraud service of banks and insurances companies
  • More than 70% satisfaction rate compared to 59.7% on average
  • Impact: Increased trust in BFSIs
Indonesia Indonesia
Consumers that encountered most fraud incidents in the past 12 months

AP Average

  • 49.8% have experienced fraud at least once compared to 34.7% on average
  • Impact: Overall anti-fraud capabilities need improvement
Singapore Singapore
Consumers have the highest trust towards government
AP Average
  • 75.5% choose government agencies, compared with 51.7% on average
  • Impact: Trust of personal data protection is centered around government agencies
Vietnam Vietnam
Consumers encountered most fraud incidents in retail and telco during the past 12 months
  • 55%
  • 54.5%
  • 32.8%
  • 35.2%
  • 55% and 54.5% have experienced fraud at least once in retail and telco, respectively, compared to 32.8% and 35.2% on average
  • Impact: Overall anti-fraud capabilities need improvement
Thailand Thailand
Most Thai consumers believe speed and resolution are severely lacking (response/ detection speed toward fraud incidents)
AP Average
  • 60.5% think it is most important, compared to 47.7% on average
  • Impact: Response time as one of key factors to fraud management to retain customers and gain their trust
India India as standalone
Consumers have the largest number of shopping app accounts in the region
  • Average of three accounts per person
  • Impact: Highest exposure to online fraud
Hong Kong
Hong Kong Hong Kong
The least percentage of consumers with high satisfaction level toward banks and insurance companies’ fraud management
AP Average
  • Only 9.7% are most satisfied compared to 21.1% on average
  • Impact: effective response towards fraud incidents to be improved
China China
Consumers are the most tolerant toward submitting and sharing of personal data
AP Average
  • 46.6% compared to the AP average of 27.5% are accepting of sharing personal data of existing accounts with other business entities
  • Impact: higher exposure of data privacy and risk of fraud
Japan Japan as standalone
Consumers most cautious on digital accounts and transactions
50.7% Actively maintain digital accounts’ validity
27% AP Average
45.5% Do not do online bank transfers
13.5% AP Average
  • More than 70% did not encounter fraud incidents in past 12 months, compared to 50% on average
  • Impact: Relatively low risk of fraud

What is a Single Customer View and why is it important

What is a Single Customer View and why is it important

People want to feel like they’re being treated as individuals, which is why the majority of customers will swiftly choose another business if they don’t get personalised experiences. Data is essential in creating this level of personalisation but the data sets you rely on are constantly shifting too. Keeping up with your customers’ requirements and needs along with how you can reach them through digital and traditional channels is becoming increasingly difficult.


Leading businesses are recognising that a Single Customer View (SCV) is essential to remaining competitive. The more sources of data and points of interaction you have with customers, the more you know about them. When you know more about your customers, you can eventually build loyalty and brand equity through truly innovative customer experiences.


What are the actual benefits?


If you don’t know your customer’s total engagement with your brand, or their current needs, then you could be spending a lot of money on wasted activity and communications. Not to mention poor decisions impacting loss of potential profits and return on investments. On the flip side, SCV can earn you money. With an accurate picture of your customers based on their current activities, you can cross-sell and up-sell most effectively.


Improved perception

Another major benefit of having a holistic view of all consumer engagements is to provide an accurate record of how often you’re communicating with people, which allows you to set up rules to ensure you don’t bombard them with too many or irrelevant messages. For anyone who feels like they’re constantly unsubscribing, you’ll know why this is important.



While data driven intelligence has the ability to delight customers, done incorrectly it can damage brand perception and serve to disengage. With data held in product portfolios, cross selling efforts frequently result in irrelevant offers. Specifically, in the case of financial services not understanding a customer’s full risk exposure can result in significant financial cost.


An accurate picture of each customer allows you to cross-sell with targeted, personalised marketing campaigns aimed at valuable segments of your database, instead of hitting every customer with the same offer.


Process efficiency

Think of all the wasted time and resources if each employee has to manually input the same information on several databases about the same contact, or search for customer information that isn’t clearly accessible. SCV can help organisations become more efficient, which is why 62% of organisations surveyed by Experian told us they’ve adopted SCV to improve process efficiency.


Let’s take a couple of industry-specific examples


Retail businesses have multiple points of data entry, including in-store, online, mail order and in-app. Without proper data quality control systems in place, the same customer can appear multiple times, with nothing to identify them as the same person.  


It’s critical that you have a data quality strategy in place that can help you manage your data from the point at which you collect it. Names, addresses, email and mobile can be validated at the point of capture, and duplicate records identified. Data continues to be managed more effectively by staying on top of the changes in customers record and being able to cross reference customer interactions against a single source of truth, in real time at all points of interaction.



Especially in the Finance sector, SCV is about offering your customers the right product at the right time. For example, you may have offered a customer or prospect a loan at a preferential interest rate, which you later find they don’t qualify for. SCV means you don’t offer customers things they already have and don’t expose your business to unnecessary credit risk.



Get face to face with your data, merge systems correctly, remove duplicates and make sure that all the information you hold on your customers is up to date and accurate. It will enable you to deliver relevant customer dialogue that resonates, and increase your organisation’s agility to respond to ever changing requirements – from the business, the regulator, your customers and the economy.


Alan Thornton
General Manager, Data Quality Southeast Asia


Read full article

Alan Thornton

By Alan Thornton 07/04/2018

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