The race for customers comes down to one thing: who knows them best
We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. To succeed you need a comprehensive, unified view into your customers and their needs - a single customer view.
As a business leader, what can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make relevant decisions consistently to set yourself apart from the competition?
To answer these questions and better understand how businesses are tackling the challenges and opportunities surrounding digital transformation, we commissioned Forrester Consulting to survey over 900 senior executives with responsibility for enterprise risk, analytics, customer data, and fraud management across North America, Asia-Pacific, Europe, Middle East, and Africa.
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