Today, Experian® announced an update to its PowerCurve® decisioning platform that will enable deployment of advanced analytics-driven decisioning more easily, to help organizations maximize the potential of their data. According to recent research from Experian, more than half of businesses across the globe struggle to make consistent customer decisions. Now PowerCurve, with integrated machine learning capabilities, will allow them to make the most of the insights from their data to create better outcomes for their customers.

"Clients continue to make heavy investments in new data and advanced analytical capabilities with the expectation of significant return," said Steve Wagner, global managing director of Decision Analytics for Experian. "We're committed to a culture of technology and innovation that transforms interactions between businesses and consumers. With the updates to our PowerCurve decisioning platform and incorporation and deployment of machine learning capabilities, businesses will see lift in performance while remaining agile, secure and competitive."

PowerCurve, which is used by Fortune 500 companies across the globe, is a platform to help businesses make analytically driven decisions and adopt the most effective decision management strategies across the entire Customer Life Cycle. This latest PowerCurve® Strategy Management release will allow machine learning models to be executed within the decision process flow. It includes plug-ins to support emerging advanced analytic platforms and languages, with other plug-ins added over time so clients can adopt and change their use of model building tools as they wish. The platform also will continue to satisfy compliance requirements and provide the necessary governance and explainability that is essential in today's regulated markets.

"There are many disruptive forces in the market, and we want to help businesses address those. Technology is a first step," Wagner said. "We believe the power of data, analytics and technology can lead to businesses making the right decisions that positively impact consumers."

Experian, which recently was named by Forbes magazine as one of the top most innovative companies in the world, is identifying ways to bring technology and new sources of data together to help businesses solve their challenges and provide stronger customer experiences. Through Experian DataLabs, data scientists around the globe are working to enable breakthrough data experimentation and innovation, with predictive analytics currently being a significant focus. In addition, Experian recently joined more than 80 of the world's most innovative fintech companies presenting their latest solutions at FinovateFall held in New York City.

To learn more about PowerCurve and the latest update, visit http:⁄⁄experian.com.sg⁄decisioning-analytics.