Learn how the Singapore Sports Council gains local and national insight to drive individual participation and promote an active Singapore
The Singapore Sports Council (SSC) is the lead agency tasked with developing sports in Singapore. It works to promote sports as a way of life and as a means to enhance national pride and identity. classify
Learn how Experian Mosaic helped the SSC gain a person-level view by creating the Active Singapore Individual Targeting Tool: a versatile and multi-functional database that combines SSC research data with Experian Mosaic's signature consumer segmentation system and enables more effective planning, communication, marketing and implementation of SSC initiatives.
- Profile audience and identify likely behaviour and attitudes
- Enable geographic analysis to improve understanding, planning and targeting
- Provide a common language for specific market segments and customer types
- Combine with other partner and government data sets
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