Experian Resources

Whatever you do, from debt management to fraud and marketing to decision analytics, the chances are you want to do it well.

We’ve put together a wealth of resources, including whitepapers, research reports, webinars and online videos, to equip you in developing best practices and to help you make informed business decisions. We hope this will inspire you to join us in using data in powerful new ways, to the benefit of your business, your customers and society as a whole.  

It’s definitely food for thought.

Thought Leadership Reports

The Economist Network Report: Clicks to Coin - Big Data, little behaviours, and huge opportunities
Clicking. Browsing. Searching. Chatting. Online, mobile, offline. This myriad of activities is isn’t just producing Big Data, it’s producing enormous amounts of data. We commissioned The Economist Corporate Network (ECN) to organise two roundtable lunch discussions with C-suite executives in Beijing and Singapore to find out more.

Cross Channel Marketing Resources

The 2016 Digital Consumer View (Asia) Study
Organisations increasingly find themselves focusing on their consumers in a bid to outperform their competitors. Learn about the latest practices in understanding the behaviour, needs and preferences of your consumers in this annual report, with insights from over 1,200 digital consumers in six Asian markets (Singapore, Malaysia, Indonesia, Thailand, Hong Kong and China).

Experian named a Strong Performer in two Forrester Waves
Experian Marketing Services has been classified as a ‘Strong Performer’ in both The Forrester Wave™: Cross-Channel Campaign Management and The Forrester Wave™: Enterprise Marketing Software Suites (both released in Q2 of 2016).

The 2016 Digital Marketer Report
Fuelled by research from more than 1,000 marketers across the globe, the 2016 Digital Marketer is the go-to resource for savvy marketing professionals. The report looks at the top priorities and challenges facing marketers today and offers practical advice and solutions for overcoming them. 

Mobile Marketing - Best Practices Guide (2016)
As marketers apply a more customer-centric, cross channel approach to their marketing efforts, mobile has become one of the most critical and effective channels for marketers to acquire, engage and convert customers. The 2016 report is filled with examples on the best practices for mobile marketing. 

The 2015 Digital Consumer View (Asia) Study
Compiled from the responses of 1,200 digital consumers across six markets in Asia, this is the only report that truly gives marketers an accurate view and complete understanding of digital consumers across Asia. Its invaluable insights and data points will help steer and guide strategies to achieve customer centricity and engagement.

The 2015 Digital Marketer Report
Based on feedback from over 1000 marketers globally, this report highlights digital marketing benchmarks and trends from 2015, as well as numerous examples of data and marketing best practices.

The 2014 Digital Marketer Benchmark and Trend Report
This annual report provides perspective on the evolving landscape of digital marketing, while offering insights marketers can use to make significant gains in this new arena. In addition, it contains the benchmarks and trends that thousands of marketers have come to rely on each year.


Decision Analytics, Risk & Fraud Resources

Global Business Trends: Protecting Growth Ambitions against Rising Fraud Threats
It’s no longer enough to know how fraudsters are circumventing current fraud detection systems, or how businesses should fortify themselves against these vulnerabilities. This approach will not outpace fraud. Instead, our report looks into global fraud, and seeks to cover the convergence of growth strategies and fraud prevention.

Forrester "Vendor Landscape: Mobile Fraud Management Solutions" 2016 Report
Experian has 9/10 capabilities critical to a well-rounded mobile fraud management solution, according to the analyst group Forrester. Do you have a mobile strategy in place? To keep up with the pace of change, it's crucial for organisations to have the right fraud detection technology in place. Find out more in this report.

The Economics of Fraud - Mitigating Risk Amidst Fast Growth and Innovation
Do you know where the fraud hotspots in Asia Pacific are? How are businesses protecting their firms from fraudulent activity and transactions? According to our Economics of Fraud report, 59% of firms in the Asia Pacific region expect fraud to increase in the next 5 years. The firms most influenced by fraud tend to be located in the faster growing economies, with markets like Indonesia taking the lead.

Analytics: Where are we now
Improvements to the customer acquisition and origination process can only be made when we harness the power of data and transform it, using analytics, to understand the potential revenue and risk associated with each customer. This report offers thought provoking insights around the latest developments in analytics.

Improving decisions across the Customer Life Cycle 
The ability to repeatedly make the right customer decisions is essential to profitable growth, sharper risk management and higher-performing portfolios. However, volatile, fast-moving markets, economic and regulatory change, and new sources of competition make the right decision a moving target.

Creating value under Basel III
In this paper, we provide an introduction to Basel III regulation and discuss its impact on banks and the banking system. We also include a real business case, showing how organizations can turn regulatory challenges into significant business opportunities by optimizing their credit strategies.

Report on Debt Management for Telecommunications
Experian Decision Analytics addresses the key debt management challenges and enables your business to minimise bad debt, rehabilitate customers rapidly to reduce churn and maintain revenue streams.

Report on Debt Management for Retail Banking
Banks have recognised that managing credit loss and the customer relationship is a challenge. Working together with Experian, a solution has been developed to address these key debt management issues.


Latest case studies

Email Marketing Case studies

Consumer Segmentation Case studies:

Decision Analytics Case studies: