Business & Marketing Resources for you

Experian Resources

What's new? What's old? Our industry is brimming with new ideas and new ways of using old ideas. Keep up to date with the latest thought leadership reports and get insight into industry trends and more.  


Thought Leadership Reports

The Economist Network Report: Clicks to Coin - Big Data, little behaviours, and huge opportunities
Clicking. Browsing. Searching. Chatting. Online, mobile, offline. The myraid activities in Asia that are producing potentially valuable data is of an order that is not merely "big", but enormous. Experian commissioned The Economist Corporate Network (ECN) to organise two roundtable lunch discussions with Asia-based c-level executives in Beijng and Singapore. Insights gained from these two events are summarised and commented on in this paper. >> Download Report

Cross Channel Marketing Resources

The 2016 Digital Consumer View (Asia) Study
The second edition of the consumer focused report brings you insights from over 1,200 digital consumers across 6 Asian markets: Singapore, Malaysia, Indonesia, Thailand, Hong Kong and China. Organisations now increasingly find themselves having to focus on consumers in a bid to outperform and stand out against their competitors. Get a copy of this report researched by IDC and learn about the latest trends and best practices to understanding the behaviour, preferences and needs of consumers. >>Download Report

Experian named a Strong Performer in two Forrester Waves
In both The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016 and The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016, Experian Marketing Services was cited as a “Strong Performer” by Forrester Research, Inc. Experian was one of seven vendors positioned in both reports. >>Download Report

The 2016 Digital Marketer Report
Fueled by research from more than 1,000 marketers across the globe, the 2016 Digital Marketer is the go-to resource for savvy marketing professionals. The report looks at the top priorities and challenges facing marketers today and offers practical advice and solutions for overcoming them. >>Download Report

Mobile Marketing - Best Practices Guide
As marketers apply a more customer-centric, cross channel approach to their marketing efforts, mobile has become one of the most critical channels and tools for marketers to effectively acquire, engage and convert customers. The 2016 report is filled with examples on the best practices for mobile marketing.  >>Download Report

The 2015 Digital Consumer View (Asia) Study
Compiled from the responses of 1,200 digital consumers across six markets in Asia, the Digital Consumer View (Asia) 2015 study is the only report that truly gives marketers an accurate view and complete understanding of digital consumers across Asia, with invaluable insights and data points which will help steer and guide strategies to acheive customer centricity and engagement. >> Download Report

The 2015 Digital Marketer Report
Based on feedback from over 1000 marketers globally, the 2015 report is filled with benchmarks and trends as well as numerous examples of data and marketing best practices. >> Download Report

The 2014 Digital Marketer Benchmark and Trend Report
This year’s Digital Marketer Report provides perspective on the evolving landscape while offering insight marketers can use to become cross-channel marketing masterminds poised to win in this new arena. In addition, the sixth-annual report contains the benchmarks and trends thousands of marketers have come to rely on each year. >> Download Report


Decision Analytics, Risk & Fraud Resources

Global Business Trends: Protecting Growth Ambitions against Rising Fraud Threats
While most of the industry is talking about how fraudsters are circumventing current fraud detection systems and how businesses should fortify themselves against these vulnerabilities, this tactical approach will not outpace fraud. This inaugural 2016 global fraud report by Experian seeks to cover the convergence of growth strategies and fraud prevention. >>Download Report

Forrester "Vendor Landscape: Mobile Fraud Management Solutions" 2016 Report
Experian has been cited as having nine out of ten capabilities the analyst group considers critical to a well-rounded mobile fraud management solution. Do you have a mobile strategy in place? To keep up with the pace of change, it's crucial for organisations to have the right fraud detection technology in place. The report cites more of how Experian can help. >>Download Report

The Economics of Fraud - Mitigating Risk Amidst Fast Growth and Innovation
Do you know what the fraud hotspots in Asia Pacific are? How are businesses protecting their firms from fraudulent activity and transactions? This 2016 report showed that 59% of firms in Asia Pacific expect fraud to increase in the next 5 years and firms most influenced by fraud tend to be located in the faster growing economies with markets like Indonesia taking the lead.  >> Download Report

Analytics: Where are we now
The acquisition and origination process relies on the ability to harness the power of data and transform it, using analytics, to understand the potential revenue and risk associated with each customer. This report offers thought provoking insights around the latest developments in analytics. >> Download Report

Improving decisions across the Customer Life Cycle 
Companies know that the ability to repeatedly make the right customer decisions, is essential to profitable growth, sharper risk management and higher-performing portfolios. However, volatile, fast-moving markets, economic and regulatory change, and new sources of competition make the right decision a moving target. >> Download Whitepaper

Creating value under Basel III
In this paper, we will provide an introduction to Basel III regulation and discuss some of its impact on banks and the banking system, plus a real business case showing how organizations turn these regulatory challenges into significant business opportunities by optimizing their credit strategies. >> Download Whitepaper

Report on Debt Management for Telecommunications
Experian delivers a Decision Analytics proposition that addresses the key debt management challenges and enables your business to minimise bad debt, rehabilitate customers rapidly to reduce churn and maintain revenue streams. >> Download Report

Report on Debt Management for Retail Banking
Banks have recognised that managing credit loss and the customer relationship is a challenge and working together with Experian, a solution has been developed to address these key debt management issues. >> Download Report


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Experian offers a wealth of resources through informative whitepapers, research reports, webinars and online videos. These valuable resources have been created to equip you in developing best practices and to help you make informed business decisions for your company. 



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