Experian Resources
What's new? What's old? Our industry is brimming with new ideas and new ways of using old ideas. Keep up to date on the latest consumer marketing trends, marketing news and events.
Digital Marketing Resources
The Digitised Pocket: Embracing the Mobile Age
This whitepaper provides insights into the current usage of and attributes towards mobile marketing, the barriers and challengers that marketers face, and their plans to invest in mobile marketing in the coming years. >> Download Singapore Version >> Download Hong Kong Version
Connect with your Customers in a Multichannel World: 5 tips for Marketing Success
This global marketing report provides essential tips and advice for your multi-channel marketing strategy. Discover how to identify and segment your audience before targeting them with timely, relevant and impactful messages on and offline. >> Download Report
Digital Marketer 2012 Report
Experian Marketing Services' annual benchmark and trend report, is loaded with key trends to help you empower meaningful connections with your customers.>> Download Report
The future of multichannel marketing - Marketer and Consumer Perspectives
This special whitepaper offers exceptional insights into multichannel marketing and essential ways to improve your customer engagement. >>Download Singapore Version >>Download Hong Kong Version
Email Marketing Resources
APAC Email Benchmark Report Q4 2012
This report details email performance metrics - from open rates to transaction rates, across Australia, China, Hong Kong and Singapore in Q4 2012. >> Download Report
First Look at Facebook Messages - Best Practice
Experian CheetahMail has produced a report revealing some interesting data points and best practice considerations around the new Facebook Messages product. >> Download Report
Research Report into Email Marketing Trends
Experian CheetahMail has conducted a survey across the market to provide insights into local trends and email marketing best practices. >> Download Report
The 30-min learning experience: Winning Strategies for Email Marketing in Retail and Travel
Learn about best practices and the latest trends for optimizing your email campaigns. We'll provide actionable insights to help increase revenue, manage costs and strengthen new customer acquisition. >> Download Webinar
Data Management Resources
Unlocking the Power of Data
The whitepaper explores the current status of data quality among Australian organisations and assesses their understanding of the importance of data in making critical business decisions. >> Download Whitepaper
Data Advice for the Modern Marketer
Most marketers see data as a barrier or burden. What they don't recognise is that data can help with the most common problems faced by marketing teams. >> Download Whitepaper
Decision Analytics, Risk & Fraud Resources
Analytics: Where are we now
The acquisition and origination process relies on the ability to harness the power of data and transform it, using analytics, to understand the potential revenue and risk associated with each customer. This report offers thought provoking insights around the latest developments in analytics. >> Download Report
Improving decisions across the Customer Life Cycle
Companies know that the ability to repeatedly make the right customer decisions, is essential to profitable growth, sharper risk management and higher-performing portfolios. However, volatile, fast-moving markets, economic and regulatory change, and new sources of competition make the right decision a moving target. >> Download Whitepaper
Creating value under Basel III
In this paper, we will provide an introduction to Basel III regulation and discuss some of its impact on banks and the banking system, plus a real business case showing how organizations turn these regulatory challenges into significant business opportunities by optimizing their credit strategies. >> Download Whitepaper
Global Market Update No. 1: The Analytics Issue
In this edition we focus on analytics. The beauty of analytics is the fact that it is real and tangible rather than possible and theoretical, and in this issue we try to show you how to take good advice forward into real results i.e. 'show me the numbers'! >> Download Newsletter
Experian Insight into the changing face of fraud
Learn important digital-marketing media trends and benchmarks to create engaging multichannel customer experiences. >> Download Report
Prevention is better than cure
Learn more about the role of a pre-delinquent strategy in managing bad debt. >> Download Report
Report on Debt Management for Telecommunications
Experian delivers a Decision Analytics proposition that addresses the key debt management challenges and enables your business to minimise bad debt, rehabilitate customers rapidly to reduce churn and maintain revenue streams. >> Download Report
Report on Debt Management for Retail Banking
Banks have recognised that managing credit loss and the customer relationship is a challenge and working together with Experian, a solution has been developed to address these key debt management issues. >> Download Report
Latest case studies
Email Marketing Case studies:
- Estée Lauder Malaysia Case Study
- ZUJI Asia Pacific Case Study
- Sands China case study
- Far East Flora case study
- SSL case study
- Origins Case Study
- Brooks Brothers Case Study
- Eddie Bauer Case Study
Consumer Segmentation Case studies:
Decision Analytics Case studies:
Experian offers a wealth of resources through informative whitepapers, research reports, webinars and online videos. These valuable resources have been created to equip you in developing best practices and to help you make informed business decisions for your company.
