Digital Media

Ensuring Government Services are Reaching Communities
Government departments need to ensure that the online delivery of their services meet the needs of the community, particularly as the Internet becomes a primary point of contact. The online channel can help governments to reduce marketing costs in raising awareness of their services, and in educating the community on important issues. Governments also have the opportunity to ensure they are a preferred source of information through effective marketing programs, such as Search Engine Optimisation.
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Data management

Island Reef Job Campaign: Impact on Global Awarenes
In this report, Hitwise revealed how the Island Reef Job campaign run by Tourism Queensland effectively leveraged Social Media to generate coverage and customer engagement across Australia, New Zealand, Singapore, Hong Kong, the UK & US.
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The Leaky Bucket – Four ways to fix your customer retention issues
A lot of companies go with the expensive Leaky Bucket approach to fix their customer retention issues. Instead of fixing the root causes of their retention problem, they simply top up their "bucket" with lots of new customers to replace the ones that churn out of their "holes". This discussion paper examines and offers solutions on how to tackle customer churn effectively.
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The 2009 digital marketer: Benchmark and trend report
Experian Marketing Services' 2009 digital marketer benchmark and trend report analyzes the past, present and future of key digital-marketing media, including e-mail, mobile, social, search, consumer behavior and digital advertising.
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Marketing success in a slowdown
Smart marketers know that maintaining spend is important, especially when others are cutting back. Find out the 12 tips for focusing on marketing success and surviving the economic slowdown.
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10 Top Tips for Data Management
Data quality can seem like a daunting task, but it's really all about having the right people, processes and technology in place.
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Contact data: the profit maker or neglected asset?
This report commissioned by Experian QAS, surveyed 2,078 respondents with a data-related role within companies. It showed that worldwide, 48 per cent of businesses do not know how much revenue and resources are wasted on inaccurate and incomplete data.
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