Location Planning

Identify the best locations when making valuable bricks and mortar investment

Use insight to make the right location decisions

Identifying the best locations when making valuable bricks and mortar investment is critical to business success. It’s important that location planning decisions are based on hard facts, such as data about the local area, and not on hunches or anecdotal evidence.

The proliferation of marketing channels, fuelled by the explosion of digital marketing, makes it more important than ever that location planning decisions are considered as part of a multi-channel strategy.

Experian’s Location Planning solutions integrate geographic data, location analytical techniques and technology to help businesses take action and optimise decisions about locations.

How Experian can help

  • Identify better alignment between retail/branch services, products and consumers

    Identify better alignment between retail/branch services, products and consumers
  • Optimise your local area marketing

    Optimise your local area marketing
  • Effective planning of new locations

    Effective planning of new locations
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