Resources

Gold Coast Tourism

Experian Hitwise instrumental in demonstrating ROI for Gold Coast Tourism ‘Your Coast’ campaign

“What really impressed the team was the rapid success of the campaign, which managed to break the Gold Coast into the online Top 10 ‘Travel – Destinations and Accommodation’ search category barely two months after it was launched.”
Tim Lovitt
Digital Manager for Gold Coast Tourism

The Washington Post

The Washington Post leverages un-branded searches to overcome seasonal and news volatility

"Our traffic and search teams identify areas of content opportunities that are also a strong fit with our brand and journalistic missions.  This is a key technique in our overall site analysis."
Rochelle Sanchirico
Senior Director of Acquisition Marketing

Raine & Horne

Established offline Real Estate Company utilise Competitive Intelligence to relaunch website and boost online customer acquisition

"Through the valuable information obtained from Hitwise, Raine & Horne have released a new style of website completely rebuilt using many of the recommendations attained through Competitive Intelligence tools."
Joel Leslie
Manager of Information Technology

Delta Air Lines

Delta Better Understands It's Online Customers Through Competitive Analysis

“Hitwise provides competitive information that allows Delta to analyse trends and quickly determine changes in the online marketplace.”
Francis Lavelle
Manager Web Analytics

The Weather Company

Weather prognosticator sees blue sky

“Hitwise is a crucial tool to ensure we offer the best weather services to the marketplace and stay ahead of our competitors.”
Mark Hardy
Managing Director

HowStuffWorks.com & The Convex Group

Leading publisher uses Hitwise to tailor offline content to online customers

"Hitwise helps us avoid guessing what kind of content we should be developing to meet constantly changing consumer needs."
Gabe Vehovsky,
EVP Strategy and Research

Monarch Airlines

Low cost airline jettisons search engine baggage

“Hitwise gives us the confidence to make critical decisions on the direction of our search marketing campaigns. Market and competitor level data allow us to fine-tune our Search Engine Optimisation and Pay-Per-Click campaigns.”
Catherine Kite
E-commerce and Direct Marketing Manager

Spannerworks

Kid’s site grows up and takes lead online

“Through our relationship with Hitwise and access to its unique Search Intelligence™ data, Spannerworks was able to deliver a fantastic return on investment for our client Kiddicare – boosting online market share and substantially increasing brand awareness.”
Arjo Ghosh
Managing Director

Parcel2Go

Search Sends Freight Company into Top Ten

“Hitwise has allowed us to accurately pinpoint the ROI of our marketing spend”, explains Richard Mercer. “The detailed reports allow our company to make calculated decisions based on current and historical industry trends.”
Richard Mercer,
Business Development Manager

Shopzilla

Leading Retailer Defines Customer Segments

“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.”
Susan Brandt
VP Marketing Communications