Benefits

"How does my website compare to other websites in my industry?"

While most organisations have a comprehensive understanding of how their customers interact with their own website, few have an overview of how their online business compares to their industry.

Although ‘website centric' information is crucial for online marketers, equally important is being able to benchmark your own website against other players in your industry. By doing so, your online business can be put into context and marketers have the opportunity to learn from industry best practices.

Because we measure the online behaviour of millions of Internet users every day, only Hitwise can provide marketers with a comprehensive overview of the online competitive environment, enabling marketers to benchmark their performance against competitors.

For example if an online bookstore wanted to benchmark their online performance against their three key competitors, here are some of the insights they could uncover with Hitwise.