Experian FootFall, is one of the worlds leading providers of information and services related to numbers of people visiting retailers, shopping centres and transport locations - in fact we count more than 6 billion people a year worldwide.

Experian FootFall specialises in measuring Shopper Behaviour by helping clients understand their market opportunity by measuring customer numbers, foot traffic and providing related metrics such as conversion rates.

A key component of Experian FootFall solution, is its leading-edge technology to provide fast and accurate information on visitor numbers, measured nationally, regionally, locally and by individual retail outlet.

Our conversion measurement system helps retailers improve performance and staff/customer interaction. The system exploits electronic footfall measurement linked with sales to enable dynamic monitoring of interaction with conversion rates and transaction values across product groups, individual stores and the portfolio as a whole. This audited data can help build a complete picture of visitor flows around a shopping centre to achieve maximum marketing and operational effectiveness.

Experian FootFall is hardware independent, which means it can be upgraded and expanded over time using a range of technologies to cover additional counting points. We use 'open' software standards to ensure that our systems can be developed as non-proprietary standalone solutions, or integrated with Business Management, EPOS (to give conversion) and staffing systems.

To find out more information on FootFall products and services visit www.footfall.com