MARKETING SERVICES

Use our marketing planning and consulting services to improve your customer engagement and retention. Customer intelligence and integrated marketing produce better marketing decisions, improved marketing effectiveness and measurable, higher marketing ROI.

Send relevant email communications to build more lasting and profitable customer relationships. Experian® CheetahMail® provides innovative, scalable and feature-rich technology along with robust reporting and analytic tools. Backed by the support of the industry’s largest and most experienced client services team, you can create and deliver cost-effective, individualized permission-based email.

Accurate data is a business critical asset. Experian has over two decades of experience in managing and interpreting vast amounts of consumer and business data. We can help you reduce costs, increase productivity, identify new opportunities and gain a deeper insight into your target markets.

Poor data skews analytics and management information, leading to misinformed decision making. Our data management software and services assist you in keeping your data clean and up to date, to achieve a true view and understanding of your contact base.

Identify and target your best prospects with our unique data assets and unrivalled experience. We make it easier for you to find new customers and take advantage of opportunities for expanding existing relationships. Because we own and manage an extensive range of data we can deliver the depth and quality of information you need, to identify the most responsive and valuable prospects for your organisation.

Ensure you always deliver personal, relevant and meaningful messages to your consumers using Experian’s insight and analysis to improve the customer experience, and performance of your online presence and email communications.

Plan retail networks and sales territories, allocate media expenditure, set sales targets and allocate resources with insight and confidence.

Build a richer picture of your customers’ behaviour so you can predict and engineer how they behave in the future. Using internal and external data sources, our proven customer management tools allow you to tailor strategies to an individual and maximise the growth of your most profitable customers.