Experian Marketing Analytics (EMA) is a full-service marketing service provider that works with clients to find ways to turn customer intelligence into competitive advantage.

EMA helps our clients deliver compelling marketing campaigns that speak to the right audience, in just the right way, at just the right time. We know how to use customer intelligence to enable clients to make decisions grounded in customer knowledge at every stage of the marketing lifecycle.

Our industry experts, backed by the power of Experian data, Experian marketing database solutions and Experian marketing intelligence applications, help clients identify the right audience, develop a proposition that will resonate, and tailor interactions with the audience to maximise success.

Our consultants are pioneering new ways to put customer intelligence behind every contact, such as call centre interfaces that display to agents the mailing a caller received to systems that capture the reasons non-buyers declined in order to issue an offer designed to win them over.

Through the test and learn philosophy, close-loop technology and business processes, our clients get the greatest possible return on investment from every dollar spent engaging customers by sending the right message to the right audience through the right channel.

EMA brings science to the art of marketing.

At EMA we are unique in having both the extensive experience and the capability to help you turn your business objectives into business results:

• We work with you strategically to develop innovative data-based approaches to your business problems
• We rapidly design, build and often manage large-scale, high-performance data solutions
• We deliver insight and analytics as solutions, services or co-sourcing
• We provide marketing strategy consultancy
• We focus on best practice in your marketing techniques on a day to day basis, helping you improve business performance
• We support and manage large and complex marketing programmes and campaigns

Whether your company is a large multinational or a small local concern, EMA can tailor a solution that will meet your needs and your budget to deliver the business results you need.

Contact us and turn your database into a targeted revenue-generator.