Experian Delivers On-demand Testing in Data Driven Marketing

The Customer Lab is an integrated, pre-built customer interaction management platform that enables organisations to rapidly develop a proof of concept for data driven new marketing initiative. Based upon Experian’s robust on-demand marketing analytics platform and proven marketing decisioning expertise, it offers the test-and-learn capabilities & flexibility required to prove the value of quick-start marketing programmes prior to wider investments.

The marketing cloud includes data management experts, marketing and modelling software and database technology, marketing, analytical and campaign management experts.

The flexibility of the on-demand platform means that only a very small investment is required at the outset of the initial testing phase. As you prove value or deliver revenue on new marketing concepts, the investment can be easily scaled as per the size and requirements of your projects.

Key features:

• Insight-led: Convert customer insight into efficient multi-channel operational marketing activities via a core decisioning engine;
• Iterative: Start with small, well-defined test activities keeping the larger vision in mind;
• Rapid: Ensure that even early test projects are revenue-generating and do not suffer from inertia and therefore fail to deliver;
• Pragmatic: Recognise the existing strengths and capabilities of your organisations in order that development minimises costs – don’t look to replicate what you already have;
• Measured: Ensure all test in data driven marketing activities are assessed against pre-agreed ROI.

Try before you buy

The Customer Lab is Experian hosted but designed to enable migration of the configuration and date to a permanent platform.

It offers organisations a low-risk, high-return marketing test bed to build confidence & credibility before invest in a full-spec capital build project.

Contact us for more information about The Customer Lab.