Identify and target your best customers to improve marketing and sales opportunities
In the era of big data, Experian offers you endless opportunities to put your data to work with insight into your customers, which translates into customer engagement, enhanced sales and measurable ROI.
Measure the sales impact of your marketing campaigns.
Get more prospects that fit your most profitable customer profile
Gain data-driven insights into your marketing performance
Leverage analytics and insights for deeper audience intelligence
Alvino KorUnderwriting and Product Manager, Aviva
We have had great experience with Experian over the years using their solutions ranging from address and email validation to their analytics enrichment product, Mosaic. These solutions have helped to improve our customer journey and propositions.
Mosaic gives you a picture of today’s South East Asia consumer, reflecting the latest consumer and societal trends. Over a million pieces of information across hundreds of data points are condensed using the latest analytical techniques to identify summary groups and detailed types that are easy to interpret and understand.
For our 2017 global data management benchmark, we surveyed more than 1,400 data management professionals to understand how data is being used within organizations and how the quality of that data impacts business priorities.