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Experian's vision is for our people, data and technology to become a necessary part of every major consumer economy around the world.
About Experian Singapore
Experian is the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft. In 2014, we were named by Forbes Magazine as one of the ‘World’s Most Innovative Companies’.
We employ approximately 16,000 people in 39 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion.
Combining our comprehensive information tools and deep understanding of individuals, markets and economies, we are dedicated to providing insight for our clients to help them acquire customers profitably and maximise the value of their existing ones.
In Asia Pacific, Experian supports many clients across a range of vertical markets, including Financial services, Telecommunications, Retail, Insurance, Automotive, Education, Government, Leisure, Media, Property, Technology, Direct marketing; and Utilities.
We provide a range of products and services covering areas such as credit risk and fraud management and decision analytics, bureau expertise in consumer and business information and customer-centric marketing.
To find out how Experian Asia Pacific can add insight to your decision-making take a look at our business services.
Increasing conversion rates for Bupa
Expanding the marketable universe for Private Medical Insurance was a key challenge facing Bupa. Experian Integrated Marketing were engaged to identify a marketable universe that could provide cost-efficient performance using Bupa’s key metrics of response rate, cost per response, conversion rate and cost per sale.
The project took an innovative approach to consumer targeting by adopting a 7-stage data strategy which reduced cost per sale by a third and increased sales by 30%.